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Jasmeet Singh, better known as Jus Reign, posted his first YouTube video five years ago. The Guelph, Ont. native’s commentary on race, along with his pop-culture parodies and comedic deadpan has earned him more than 700,000 YouTube subscribers, over 1.3 million followers on Vine, and one of the largest followings on Snapchat within Canada. With a combined channel view total surpassing 100 million, some of Jus Reign’s most-watched YouTube videos include: The Swag Song, Shit White Guys Say to Brown Guys, Goodbye Official Remix, Desi Parents and Money, and Bounce.